The mission of Play it Forward is to provide underprivileged children across the country the tools they need to bolster their success, both today and for years to come with a focus on sports & technology.
Founded by gaming executive David Luber in 2021, the vision for Play it Forward is to provide children with opportunities that they may not otherwise have to further their physical and mental development.
Be it a playground that needs restoration or a classroom that needs new computers, Play it Forward will identify areas of need within communities and work to fulfill those needs, creating stronger, safer environments in which children and families can thrive.
David brings his experience as both an entrepreneur and a Division 1 athlete to his passion project. Play it Forward is driven by his belief in the importance of investing in our youth for the betterment of society and the power of providing children with the means to stay sharp both mentally and physically.